Product ads in every size

Ad sizes for Facebook, Instagram, TikTok, Google and Pinterest

Most product ads run in four shapes (1:1, 4:5, 9:16 and 1.91:1), and Pinterest adds a tall 2:3. As of November 2026, the platforms' own help pages recommended these sizes for image ads:

Specs change, so open each platform's page under Sources before you upload.

How to make one ad in every size

Cropping a 1.91:1 banner down to 9:16 cuts away most of it. Stretching a square ad into a story leaves bands of empty space. Each shape needs the same ad rearranged, with the product moved, the headline set again to fit and the background carried further.

That is how Design Lab makes the sizes. The headline is real, editable text, so it reads the way you wrote it in every size. The artwork comes in layers you can move, and every size comes from one file.

The product stays the same from size to size. Image Studio makes product photos that keep your product as it is, up to 4K and in any aspect ratio, so the ad can start from a photo you already approved.

Name every placement in your first message, so the sizes are part of the brief. Then compose for each shape.

• Vertical 9:16 for Stories, Reels and TikTok keeps the product and headline in the middle band. The app's own buttons and captions cover the top and bottom.
• Feed 4:5 gives you the most room a scrolling feed allows. The headline can sit above or below the product.
• Square 1:1 works in feeds, carousels and display. Fall back on it when you don't know where the ad will show.
• Landscape 1.91:1 for display and link ads puts the product on one side and the headline on the other. It often shows small, so keep the headline short.
• Tall 2:3 for Pinterest has room for the product and a headline that reads at a glance.

Below, a NAMI soda can in three looks, then the chosen look as a feed post, a story, an Amazon listing image and an A3 print.

How to brief Domi for a product ad

You don't need to write a prompt. Tell Domi what you'd tell a person making the ad for you. The more your first message carries, the closer her first options land.

• The product comes first. Send a clear photo, its name and what it is, and say so if the label or the color must not change.
• The buyer fits in one line. Say who they are and why they'd care.
• One idea per ad is enough, such as a launch, a season, a price or a benefit.
• The headline goes in your own words, typed as it should read.
• Your placements decide the sizes, so name them all, from Instagram feed and Stories to TikTok, Google display or Pinterest.
• Your brand shows in a logo, your colors, a typeface you use or an earlier ad you liked. Add what to avoid, like claims you can't make or a competitor's colors.

A first message can be this short. “NAMI sparkling yuzu soda, our new can, photo attached. Launch ads for Instagram feed and Stories, and Google display. The headline is ‘Summer, in a can.’ Bright and sunny, on a café table. Keep the can as it is in the photo.”

What to check before you publish an ad

An ad goes in front of strangers with your name on it. Check these before it goes out:

• The product should match your photo in label, color, shape and small print. If anything is off, circle it and tell Domi what it should be. She changes that part and leaves the rest.
• Every word says what you typed, so check the headline, the price, the offer and the dates.
• The safe zones matter in 9:16. Meta says the profile icon and the call to action button can cover the top 14% and the bottom 35%, so keep anything important out of them.
• Small sizes are where display ads often end up. Look at the 1.91:1 version at thumbnail size and make sure the headline and the product still read.
• The text fields sit apart from the image. Google's responsive display ads take short headlines of up to 30 characters and a long headline of up to 90. Pinterest titles can run to 100 characters, but only the first 40 may show.
• Claims and files come last. Every platform reviews ads against its own policies, so be ready to back up words like “clinically proven” or “No. 1”. All the placements above take JPG or PNG, and Meta accepts images up to 30 MB, Google up to 5120 KB.

Common mistakes with ads in many sizes

• A different look in every size reads as two campaigns, and people don't connect them. Choose one look, then take it to every size.
• Too many words crowd the ad. A product, a headline and a call to action are usually enough, and the rest belongs in the ad's text fields.
• The logo shapes are easy to forget. Google's responsive display ads ask for a square 1:1 logo and a wide 4:1 one as well as the images.

Ads for a whole launch, alone or with your team

An ad is rarely alone. From the same product and the same look, Domi makes product photos for your store, a video ad with your product the same in every shot, and posters with real text in every size.

If you make ads with other people, invite them to a project by email. Everyone works with Domi there. Notes are drawn on the work and go to whoever made it, your client sees the ads through one link, and a team wallet can give each project its own budget. More on teams.